Improvements include private messaging between users, attaching polls to threads, unlimited forum nesting, user avatars, and a user control panel. Initially, version 3.0 was intended to be an extension of the 2.x release that would improve performance and user experience.
However, as time progressed, it proved to be a complete rewrite.
Other UBB owners expressed interest in the solution, and they offered to sell it to Infopop, but their proposal was rejected.
As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.
v Bulletin 4 was described in this announcement as "an extensive rewrite of the v Bulletin system.
Architecturally, v Bulletin 4 follows MVC (model-view-controller) object oriented principles, allowing far greater capabilities in code re-use and extendability." At the time, the requirements of v Bulletin 4 were "PHP 5.2.3 and My SQL 5.0.22 or newer".
Kevin Sours, Don Kuramura, and Ray Morgan took Darby's place as lead developer, product manager, and general manager, respectively.
On 29 October 2010, Internet Brands filed a second lawsuit in the United States District Court for the Central District of California through its wholly owned subsidiary v Bulletin Solutions, Inc.
Rewriting the entirety of the product, v Bulletin 2 commenced development.
In 2005, v Bulletin 3.5 was released that addressed some of the shortcomings of 3.0 (discussed later on).
v Bulletin 3.6 was released as a stable version on 3 August 2006.
On 4 July 2007 Jelsoft announced that Jelsoft had been acquired by Internet Brands, which promised significant investment in software development.
In 2009, long-time developers Kier Darby, Mike Sullivan, Scott Mac Vicar and Jeremy Hutchings left the company.